The PGA Tour, which has played an annual event at Torrey Pines Golf Course since 1968, will not miss a beat in 2027 with the announcement Monday of the newly renamed tournament, “The Sentry.”
The announcement was made jointly with Sentry Insurance and the Century Club of San Diego, which organizes the tournament. The event is scheduled for Jan. 27-30 with a Saturday finish to avoid competing with the NFL conference championship games.
Former title sponsor Farmers Insurance concluded its commitment in January when Englishman Justin Rose won for the second time at Torrey Pines with a tournament-record 23-under 265.
The Sentry at Kapalua was not held this year because of a water crisis in Hawaii, and neither Hawaii tour stops are on the schedule going forward. The Sentry changed venues as the replacement for what had been the Farmers Insurance Open since 2010.
“We’re honored to continue investing in the game and creating experiences that bring together players, fans, partners and communities,” Sentry CEO Pete McPartland said in a news release. “We look forward to working closely with the San Diego community to shine a spotlight on everything that makes the region so special and continue our longstanding dedication of strengthening the communities we’re a part of.”
The tournament was first called the San Diego Open at its 1952 debut and moved to Torrey Pines in 1968. Previous titles included the Convair San Diego Open, the Wickes-Andy Williams San Diego Open, the Isuzu-Andy Williams San Diego Open and the Shearson Lehman Brothers Open, as well as the Buick Invitational from 1992-2009.
“For 75 years the PGA Tour has hosted elite competition in San Diego, including the last 60 at revered Torrey Pines, and we are proud to build upon that legacy and longtime philanthropic impact with our partners at Sentry Insurance,” PGA Tour CEO Brian Rolapp said in the news release. “We are pleased to have the support of Sentry and the Century Club of San Diego to further grow what fans and players have long recognized as one of our game’s most celebrated venues and events.”
